Shorthorns provide one of the highest quality meats in the world. Because of this, commercial breeding can deliver a premium return in the marketplace.

Commercial breeding of Shorthorns in Australia underwent significant development during the late 1800s and early 1900s. Shorthorn cattle thrived on large runs during times both good and bad.

Today, the popularity of the breed is again increasing, and global markets continue to recognise the quality and profitability of Shorthorn meat. This has been supported through the introduction of innovative programs to market the benefits of Shorthorns to the world.